India’s National Consumer Disputes Body (NCD) is working on a new rules that will make online shopping more transparent and enforceable, as well as help online sellers to get better pricing.
According to NDTV, the rules will allow the country’s consumer protection agency to issue consumer complaints, levy fines, and initiate proceedings against people who breach their agreements with online merchants.
DMACC Chairman Jagendra Chauhan has told NDTV that the agency has been working on the new rules, which he hopes will make the process of online transactions less confusing and expensive.
He said: “This is a new way of conducting online transactions.
For instance, if a customer is buying something online, he/she has to go through the process, including sending an email to the seller and sending the purchase.
That’s quite cumbersome, and it is very costly.
In order to simplify the process and reduce the burden on the seller, we have decided to have a new process, which will be in place in about a month.”
“With this new system, the seller can choose to accept or reject the notification and they can choose what they want to do.
They can either accept the notification or reject it,” he said.
Under the new system , the seller would not have to go to court and initiate a dispute with the buyer, which would be more transparent, according to Chauhan.
The agency will also be able to monitor and collect the information on online purchases.
“If a customer fails to follow the new guidelines and makes an online transaction, we will be able not only to enforce the rules, but also to take action against the seller,” he added.
The new rules are likely to come into effect by the end of the year, and could be rolled out across the country by next year.