A new book offers advice on how to get your company off the ground, whether you’re starting a business from scratch or building a business around existing ones.
Written by a self-proclaimed “business pro,” The Business Pro’s Guide to Getting Started With a Business outlines steps for launching a new business, as well as how to plan, execute, and track your business from the ground up.
While the book isn’t aimed at entrepreneurs or business owners, it’s geared toward business owners who want to get started in a new venture.
“You want to be able to get going in a reasonable amount of time and not have to worry about starting a new company,” said Michael B. Miller, founder of the Entrepreneurium Network, a startup accelerator for business owners.
“If you’re just starting a company, there are a few things that you should know.”
Here are some of the tips in the book, which Miller calls “the blueprint for success.”
Find a niche for your business.
A niche is a place that your business thrives in.
Miller said there are two types of niches: ones where your business is focused on the individual consumer, and ones that are more specialized.
“The people who are very interested in a particular product or service, they will gravitate to the niches,” he said.
For example, if your business focuses on the healthcare industry, it might be a good idea to focus on products that are aimed at specific populations, like the elderly or the disabled.
You can also get a leg up on your competition if you’re not in a niche.
“A niche is the area where your product or business is well-known, which makes it easier to find customers,” Miller said.
The second thing you want to know is where your customers are coming from.
Miller suggests finding people who have the same passions and interests as you.
“Find a niche in which you have a good chance of making money, which is a little like finding a home,” he explained.
“There’s a reason people like the home-building industry.
It’s good to find a niche.”
Build your brand.
It takes a little bit of time to get the word out, but it pays off to build your brand and be well-liked by customers.
For Miller, the key to building your brand is to build it well.
“One of the most important things you can do to build a good brand is be aware of your brand, which means that you have to take care of it,” he advised.
“Your brand needs to be very distinctive and not be generic.
You have to have your own identity and have your personality.”
If you’re going to be marketing your business, Miller said you need to create your own brand as well.
He said you should take care to be distinctive, and don’t get too close to your competitors.
“It’s not okay to talk about your product as if you own it, and you shouldn’t talk about it as if it’s your brand,” he told Mashable.
Have your sights set high.
Businesses that have been around for a while are more likely to get traction and grow.
“When you’re building a brand, it takes a long time to grow,” Miller explained.
Business owners can also use branding to get a foothold in the market.
“I’ve found that when you use a branding tool like Twitter, Pinterest, or Facebook, people are more inclined to follow you,” he added.
“They’ll want to buy your products, they’ll buy your services.”
Miller also said that a brand is a way to differentiate your business and provide an image of yourself to potential customers.
“That way, you can differentiate your brand in a way that people are going to remember you,” Miller advised.
Find the right people.
If you want a solid base for your company, you’ll want the right team.
“Startups have a lot of turnover and that can make it hard for people to stick around,” Miller told Mashup.
“This is especially true for people who just started out.
So you need a team that you can trust to build that base.”
If the right talent isn’t there yet, Miller advises looking for people that are already working in your industry, and can help build your team.
He recommends looking for someone who’s experienced in the field, and someone who has experience working with other people, as those types of people are able to build relationships with others in your field.
“These types of individuals are a great fit for your brand because they are looking for a team to work with,” he emphasized.
“People are looking to build new relationships and new relationships are going back to the place they came from, and this is a great way to build those relationships.”
Build a team.
Miller also advises looking to hire someone who already has a team in place.
“To get a team, you have have to hire