Trolls are the monsters hanging over cinema chains, at least in the minds of some financial hawks.

With the coronavirus pandemic having shuttered theatres, Universal pitched the sugar-coated sequel Trolls World Tour straight into the video-on-demand market with a £15.99 price tag (UK), $20 in the US.

Cinema at home appears to have worked for it. The title reportedly scored the biggest opening day and weekend for a digital release, a No 1 slot on Amazon, and a lot of speculation about the gross. Unfortunately, there isn’t yet a reliable means of calculating that for such a release.