As shoppers jostled to get into Nike’s flagship Oxford Street Store on Monday and queued outside Primark branches around the country, a few on social media sneered.

The general tone of such missives was: “Look at these idiots so desperate for shoes and t-shirts they’ll queue up before the shops open.” Such tweeters might want to reconsider their position.

There is a legitimate question to ask about whether it is safe to open shops right now. But, assuming our government is correct, then people should shop, they must shop. In fact, we desperately need them to shop.